An interesting article in the NYT today called A Bully Finds a Pulpit on the Web describes how Vitaly Borker makes his business tick using negative feedback and reviews to game search engines:
“Hello, My name is Stanley with DecorMyEyes dot com,” the post began. “I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement.”
It’s all part of a sales strategy, he said. Online chatter about DecorMyEyes, even furious online chatter, pushed the site higher in Google search results, which led to greater sales. He closed with a sardonic expression of gratitude: “I never had the amount of traffic I have now since my 1st complaint. I am in heaven.”
Ironically, the New York Times links directly to one of Vitaly Borker’s sites, giving him a big boost of authority in search engine rankings. (aside: What do I have to do to get the NYT to link me, I wonder?)
